Web Survey Bibliography
Title Online Research – Game On!: A look at how gaming techniques can transform your online research
Author Puleston, J.
Year 2011
Access date 23.10.2012
Abstract
This paper will examine some of the background theory behind game play and look at how this thinking can be applied to market research, examine some of the technical hurdles needed to develop game based surveys, and explore the work GMI have been conducting with clients to gamify their surveys.
Access/Direct link
Conference Homepage (abstract) / (full text)
Year of publication2011
Bibliographic typeConferences, workshops, tutorials, presentations
Web survey bibliography - Puleston, J. (13)
- Rewarding the Truth; 2015; Puleston, J.
- Designing Bonsai Surveys: The small but perfectly formed survey experience to meet the needs of the...; 2015; Puleston, J.
- Gamification Master Class; 2013; Puleston, J.
- Online Research, Game On!; 2013; Puleston, J.
- How to calculate the length of a survey ; 2012; Puleston, J.
- Can Survey Gaming Techniques Cross Continents? Examining cross cultural reactions to creative questioning...; 2012; Puleston, J.
- Dimensions of Online Survey Data Quality What really matters?; 2012; Puleston, J., Eggers, M.
- The Game Experiments: Researching how gaming techniques can be used to improve the quality of feedback...; 2011; Sleep, D., Puleston, J.
- How far is too far: Traditional, flash and gamification interfaces, and implications for the future...; 2011; Puleston, J., Malinoff, B.
- Online Research – Game On!: A look at how gaming techniques can transform your online research; 2011; Puleston, J.
- How new engagement techniques and question approaches are revolutionizing online research data gathering...; 2010; Puleston, J.
- A look at the impact of boredom on the respondent experience; 2008; Puleston, J., Sleep, D.
- Measuring the value of respondent engagement; 2008; Puleston, J., Sleep, D.